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Thursday, September 10, 2009
Inbound Marketing and social networks
Today I attended another webinar sponsored by HubSpot and re-enforcing what I've been reading and seeing about the subject of SEO. I think the word is "footprint", I've got to create a larger footprint on the web, serving up that all important content that users and folks on the web are seeking. Again the challenge for me is making things exciting and interesting. What a journey and a task! A quick search on Twitter for the keyword Water-hammer pulled up a fair number of tweets but one in particular caught my eye, a story about a recent deadly Powerplant blast accident in Russia attributed to Water-Hammer or as the story reported the Kremlin's official statement, Hydraulic Impact . If your interested here are photos as well, Russian Powerplant blast photos . I learned two things with this excercise, the importance and benefits to utlizing social networking sites like Twitter and Facebook for improving web presence. And because the Twitter excercise didn't produce any results for the other keywords we anticipate users or customers would search for that clearly indicates that right now this world is wide open and ripe for the taking.
Tuesday, September 08, 2009
Branding, Branding, Branding and more Branding
I've been able to succcessfully create a company store using Land's End store building option. I am in the process of creating two more storefronts using both Zazzle and CafePress. I'm choosing to use three because even though most offer similar type merchandise each one will obviously bring some slight variation to certain items and I want to be able to take advantage of that option and give our shoppers that choice as well. Pretty soon I hope to see nothing but our PULSCO icon throughout the free world, well at least in the office I hope.
Wikipedia social networking
I just discovered Google's Knol Knol beta website thanks to WebPro News story last week. Wow, I guess this makes a great opportunity to get some involvement from the engineering department in creating content that showcases PULSCO authority in the areas that we are stongest in. Perhaps I'm being naive or simple in my approach but keeping it simple sometimes does seem to be the best solution and in this case it is my initial reaction and perhaps it is too obvious. But what could be more clearer? Someone needs a solution to a problem.- steam noise in their piping system, water-hammer issues at the pump station, hydraulic pressure, whatever, but what do I do about it right? Well let's begin with a websearch. Type in Surge, pressure and there's PULSCO, but they seem to come up with search engine results in websites other than the company website. Some of these links seem to point to various articles or whitepapers on other sites, they must know what they are talking about. Right? Well as I've said before we'll see how this goes and hopefully it will work out. Besides it is Google and whatever doesn't kill you only boosts your rankings.