PEAK2PEAK

Can I Make An Engineering Company Sexy?

I've given myself a new challenge; make an engineering company sexy. I admit that by nature I'm a hardcore pessimist, perhaps it is because I often decide to do things like trying to convert a discipline such as engineering into something that it isn't. Engineers by nature are a different breed than most, of course the same can be said about any group of humans that share anything in particular, but where most are not trained with the ability to build a better mouse trap, engineers make that their bread and butter. Engineers don't want to waste time being fed marketing jargon like most consumers. So where a beautiful women can perhaps sway someone to purchase an overly expensive car or a cheap awful can of beer - that same gorgeous example of perfection should not (by normal reasoning) be able to sell a much needed  Surge Tank, even if it is the much needed piece of a million dollar puzzle. Anyway, I'll give it a good try and see what happens. The marketing world I'm sure is littered with the bones of failed campaigns and who knows, perhaps I'll be much the wiser for it.