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Tuesday, September 08, 2009
Branding, Branding, Branding and more Branding
I've been able to succcessfully create a company store using Land's End store building option. I am in the process of creating two more storefronts using both Zazzle and CafePress. I'm choosing to use three because even though most offer similar type merchandise each one will obviously bring some slight variation to certain items and I want to be able to take advantage of that option and give our shoppers that choice as well. Pretty soon I hope to see nothing but our PULSCO icon throughout the free world, well at least in the office I hope.